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Built for real estate photographers by real estate photographers

Don't let your
free photo
shoots go
to waste.

You're investing real time and real money into free photography to win new agents. Most photographers do the work, deliver the files, and then hear nothing. That silence is costing you more than you think.

Professional mirrorless camera with wide-angle lens
The platform

Automate your follow-up.

Every shoot tracked. Every agent followed up. Every piece of feedback captured — without you chasing a single reply.

The free shoot
trap is real.

"We did the work, delivered the files, and never heard back. Every single time."

Free photography is one of the smartest outreach strategies in real estate — it gets your work in front of new agents with no risk on their end.

But here's the truth: the job isn't done when you deliver the files. That moment — right after they've seen your work and it's fresh — is the highest-intent window you'll ever get with that agent.

Miss it, and you're just another photographer who did them a favour. Catch it with the right message at the right time, and you become their go-to vendor for every listing that follows.

HowHaveWeDone closes that window automatically — every shoot triggers a personalised follow-up that collects feedback, surfaces Google reviews, and keeps your brand front of mind.

The real cost of one unconverted free shoot
Lost booking opportunity (1 hr shoot) $250
Editing cost $25
Travel cost $10
Lost annual income from that client $1,250
Total cost per lost relationship $1,535
Based on an agent listing ~5 properties per year at $250 per shoot

Five steps. Zero chasing.

We get it. Between shooting, editing, and keeping existing clients happy, follow-up is always the thing that gets pushed. By the time you circle back, the moment has passed and the agent has moved on. Log the shoot, mark it delivered, and let our system take care of everything from there — the thank-you, the feedback request, the Google review nudge, and the long-game nurture sequence for everyone who isn’t ready to book yet. You step back in only when there’s a real conversation to have.

1
Log the shoot
Add the agent's details, services delivered, property address, and shoot date. Under two minutes.
2
Mark it delivered
When the final files are sent, flip the status to Delivered. The follow-up email builder unlocks automatically.
3
AI writes the email
A personalised follow-up is generated in seconds — referencing their property, the work done, and optionally a personal video you record on the spot.
4
Collect feedback
Agents rate their experience in a simple questionnaire. Anyone who scores 4–5 stars is prompted straight to your Google Business review page.
5
Nurture the rest
Agents who don't book within 30 days are automatically enrolled in your drip funnel — a steady sequence of tips, portfolio highlights, and reminders that keep you front of mind until they're ready.

Everything the
follow-up needs.

🤖
AI-Written Emails
Every follow-up email is generated by AI and personalised to the agent, property, and your company. Review and edit before anything sends.
🎬
Video Attachment
Attach a resource from your video library or record a 60-second personal thank-you from your browser. The AI references it naturally in the email.
Google Review Funneling
Agents who rate you 4–5 stars are automatically prompted to leave a Google Business review. Lower scores stay private so you can follow up personally.
📨
Your Email, Your Domain
Emails send from your own business address via SMTP. Agents see your brand, replies land in your inbox, and your deliverability stays high.
📋
Shoot Pipeline Tracker
Every shoot moves through a clear pipeline: Scheduled → Completed → Delivered → Followed Up → Reviewed. Nothing slips through the cracks.
🏢
Your Brand, Your System
Each company gets their own branded instance with business details, SMTP settings, video library, and agent database. Built to scale as a SaaS platform.
📡
Sales Drip Funnel for Non-Converters
Not every agent books after the first follow-up — and that's fine. Any agent who doesn't convert can be enrolled in an optional long-term drip sequence: value-led emails sent over weeks or months, keeping your business top of mind until they're ready to hire. You control the cadence, the content, and when they graduate into an active client.
Coming Soon
Early Access — Free During Beta

Stop letting
free work
go to waste.

We're onboarding real estate photography companies now. Join the waitlist — no credit card required.

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📷
HowHaveWeDone Assistant
Online — ask me anything
Hi! 👋 I can answer any questions you have about HowHaveWeDone — how it works, pricing, features, or anything else. What would you like to know?